A collaborative approach to better partnerships
SheHer are re-defining and evolving traditional marketing in the IT sector through a more collaborative, flexible, human-centric approach. In a nutshell, they are human marketing for technology businesses.
The project. SheHer needed a fresh take on their visual identity, one which aligned to their forward-thinking approach. Connections + Collaboration were the two foundation markers we identified as having both the human and strategic qualities championed by the brand, and so developed a logo and visual language to echo this.
A mini identity guide and website were also created utilising the same design thinking helping establish a coherent and standout identity for the brand across touchpoints.
We delivered
◦ Visual identity
◦ Illustration
◦ Website
◦ Strategy
