Logo for good
The Bournville 125 summit held by the Town and Country Planning Association (TCPA) was designed to explore the practical application of the renewed Garden City framework, a platform for conversation around built environment, community and sustainable futures. The TCPA required a summit logo which encapsulated these themes and the importance of connection and balance in creating a better place to live.
The project. After an initial exploration and deep dive into the essence and focus of the summit we developed a variety of potential design directions for TCPA. The final logo, a bespoke wordmark, symbolised the vital connection between the living and built environment and how essential this is to creating healthy, sustainable and resilient places for everyone.
We delivered
◦ Idea Creation
◦ Logo Design
◦ Illustration
